Since Wrightstown Health & Fitness opened for business in 2011, they have grown by leaps and bounds by expanding their services beyond just personal training. We simplified the brand to WHF and kept outline of the symbol of the guy in motion since it was a unique design element and had represented them for 8 years. There were a LOT of colors in the palette before, that made it fun and exciting, but just they just needed to be tamed a bit. All of the lettering and even the symbol was tilted to the right to give it a more forward motion.