Every year PMA hosts international conferences around the globe centered around the produce industry. The branding for these events must look cohesive, yet highlight the location and issues in that region. The organization appeals to growers, packagers, distributors, wholesalers, and retailers.

We created these watercolor styled backgrounds to highlight the location, while showing the produce of the region. The artwork was used for print ads, web banners, social media ads, and large scale graphics at the conferences.