Your real estate branding should clearly and consistently communicate the experience and services you provide– visually, textually, and in person. People want to find out more about you and if they are interested in working with you. If you give them something they can relate to, then you have made headway in getting a new client.  You want to stand out from your colleagues and make a favorable first impression. Every color, font, and visual communicates something about you. If you choose those elements carefully, you will portray a positive message about you and your expertise